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The brand is a dermatologist-recommended brand proven to strengthen, protect, and hydrate the skin.
January 24, 2025
By: Beauty Packaging Staff
Aestura, a Korean dermatologist-recommended skincare brand, enters the U.S. market with an exclusive launch at over 400 Sephora locations. Aestura’s mission to deliver clinical-grade solutions that show real results aligns with Sephora’s commitment to innovation and quality in skincare. The brand aims to meet the increasing demands for advanced, science-backed solutions in the dermatologist skincare category. Brooke Banwart, SVP Skincare Merchandising at Sephora, said “We are so pleased to partner with Aestura and introduce their derm-backed formulas exclusively to our U.S. clients as part of our growing Korean skincare assortment. Our clients value effective, results-driven skincare, and Aestura delivers on this by offering cutting-edge solutions specifically designed for sensitive skin that support barrier health.” The brand’s Atobarrier365 Cream has become a viral sensation in Korea, due to its proven ability to strengthen, protect, and hydrate the skin. Formulated for daily use, the Atobarrier365 Collection provides a complete routine for sensitive skin. The collection includes the Foaming Cleanser, Hydro Essence, Hydro Cera-HA Serum, Face Lotion, Hydro Soothing Cream, and Cream Mist. Brian Lee, General Manager at Aestura, commented, “We are thrilled to introduce Aestura’s groundbreaking skincare solutions to the U.S. market. Our products and formulas have been trusted by Korean dermatologists and consumers for decades, and now, with this launch at Sephora, we are bringing these clinically proven, innovative sensitive-skin solutions to a new audience.” Aestura’s specialized sensitive skin solutions are trusted by dermatologists at Korea’s leading medical institutions backed by over 40 years of scientific research. Through Aestura’s Derma-Science Advisory Board in the U.S., the brand works with dermatologists to ensure that every formula is backed by the latest dermatological science. Dr. Y. Claire Chang, board-certified dermatologist at UnionDerm and clinical instructor at Mount Sinai Hospital, added, “Aestura’s innovative capsule technology, used in the Atobarrier365 Cream, encapsulates these barrier-boosting ceramides, allowing for deeper penetration to help rebuild and strengthen the skin’s natural barrier. Results reported from a clinical trial of the Atobarrier365 Cream demonstrated significantly enhanced skin hydration and improved barrier function.” Each product in the collection is formulated to address specific skin concerns like dryness, irritation, and barrier damage, while enhancing overall skin health. With the Mini Best Sellers Kit, exclusive to Sephora, consumers can discover Atobarrier365 with trial sizes of the Cleanser, Serum, and Cream.
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